Air-A-Porter
Brief: To propose an innovative business concept and to create a campaign to promote the idea of the business.
Air-A-Porter is a project about the partnership between Airbnb Plus & YOOX NET-A-PORTER Group. Targeting Millennials & fashion conscious travellers.
The project is to develop Air-A-Porter as a brand which offers Airbnb Plus guests to pre-select their holiday clothing (provided by the YNAP group) via its website and app. The aim of this project is to expand the options for luxury travellers and to encourage slow fashion.
Logo Design
This logo is inspired by the official logo of NET-A-PORTER and airbnb. Gill Sans is used in this logo as it aligns with the original logo of NET-A-Porter and I have created this design in Illustrator.
campaign Images
Promotional Material
Exhibition Space Design
RESEARCH & DEVELOPMENT
LOGO
CAMPAIGN MOOD-BOARD
